thee. New Atelier
thee. New Atelier is a community-driven creative space for Black artists and multi-disciplinary creatives. Rooted in collaboration and critical dialogue, it supports exploration across visual art, music, fashion, writing, and design—encouraging connection, experimentation, and growth across multiple forms of expression.
Project Overview
This project centers on the creation of a stylized wordmark for the acronym tNA, reflecting a distinctive brand identity rooted in personality, elegance, and a touch of Afro-futurism. The artwork merges custom typography with illustrative flair to create a timeless, expressive visual signature.
To design a custom logo that:
Represents individuality and artistic flair
Balances hand-drawn authenticity with clean digital execution
Works across digital and physical branding platforms
Feels stylish, expressive, and slightly whimsical
Objective
Process
1. Concept Sketching
The design originated from a hand-drawn sketch (bottom-left image).
This stage focused on exploring the interplay between the letters t, N, and A, aiming to interlock them in a harmonious yet playful composition.
A sparkle/star element was introduced to add personality and a sense of shine or magic—perhaps referencing creativity or uniqueness.
2. Digital Vectorization
The hand-drawn sketch was digitized and refined in vector software (e.g., Adobe Illustrator).
Line weights were calibrated for clarity while preserving the original hand-rendered charm.
The interlocking structure was preserved, reinforcing cohesion and unity within the monogram.
3. Color Exploration
The primary logo was rendered in orange, a color often associated with energy, creativity, and visibility.
Two key background variations were tested:
Royal Blue: representing trust, reliability, calmness & sophistication
Neon Orange: representing vibrancy, fun, adventure and creativity
Final Deliverables
This project showcases the power of blending analog and digital techniques to produce branding with soul. The hand-drawn foundation maintains the integrity of the artist’s voice, while digital refinement ensures usability and scalability. The bold color pairings and balanced composition result in a memorable, adaptable logo system.
